![]() ![]() 44% of users are more likely to purchase products advertised using emojis.The open rate of emails with emojis in the subject line is 56% higher compared to the plain subject lines.Here are some pretty convincing stats to back it up: The main argument for using emojis in email marketing is that they have a huge positive effect on KPIs such as open rate, click rate and response rate. In fact, considering the massive number of devoted fans emojis have accumulated over years, there must be at least a couple of very good pros to them. There must be a valid reason for almost every marketer in existence to have raved about emojis being the email marketing messiah at some point of their professional life. So it looks like we’re going on a journey of weighting all the arguments for and against emojis in modern email marketing to settle the question once and for all!īuckle up, you’re in for a wild ride! The pros of using emojis In email marketing To what extent is using emojis in professional emails a cringeworthy practice in 2023?Īs a person partial to dropping emojis here and there to spice things up (sometimes, in excessive amounts), I can’t give a fair judgement straightaway. Therefore, the correct research question for this article to explore sounds something like this: You need to consider both sides to come to the right conclusion about whether emojis are a hit or a miss. As always, the truth lies somewhere in the middle. They believe that emojis are overused and outdated, therefore, tacky and uncreative.īoth these viewpoints have some bits of valid reasoning behind them, but if you ask me, neither of them is true. While some marketers still think that emojis are super hot and are the only way to make your brand come across as a more relatable one, the others are not so fond of it. Today, the topic of using emojis in email marketing is nothing but controversial. It truly was the defining moment of email marketing in 2014. In fact, something as minor as a laughing face emoji or a fire emoji was capable of differentiating an email from the others in the recipient’s inbox. An emoji could go a long way and used to be an awesome attention-grabber. ![]() I’m tired.A couple of years ago, when the idea of replacing words with funky little images just appeared in the minds of avant-garde marketers, it was truly groundbreaking. I’m vegan, but I can find something at Meat Emporium. ![]() That place? That’s a bread-only restaurant and I’m off gluten, but I don’t mind getting sick. Let’s go deeper and translate canceled emojis as of 2022. Now? If there’s not at least six of these babies (!!!) you are definitely mad at me. How could you choose bagels when doughnuts exist in the world? Now, if that same message gets 16 dancing party parrots? It’s going to be a bang-up day.Ĭonfused? What are we to do when “universal” symbols mean something different even to the people in our own homes? How do we keep up? Once upon a time it was not considered icy to send a message ending with a period. Say you post, “Bagels by the copier!” and get a thumbs-up. It comes with a plethora of emojis, and this is where relations get tricky. well, a purple graveyard for tone and nuance. In my office, we use software called “Slack,” which is like. Somehow, this makes perfect sense.Ĭommunicating via emoji is most fraught in a workplace. One friend says he does find the thumbs-up cold and dismissive, but only when others use it and not him. ![]() I’ve found this ice breaker yields passionate takes. Still, the thumb is a fun conversation starter! Keep it on hand for the holidays when you’d like to talk about anything besides the conspiracy theories of school board candidates. ![]()
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